Coach’s Fall 2014 Line to Advertise Brand’s New Direction

Gorgeous new Ad campaign from Coach

The Fashion Foot

Most of us have stepped foot into a Coach store before and if you’ve done so recently, you may have noticed that the brand is expanding. While Coach is known initially for their handbags, wallets, and leather goods, the fall 2014 advertising campaign will be all about the brand’s transition into a lifestyle brand. This includes all of the jewelry, shoes, and accessories you may have seen in their stores lately.

Coach-Fall-2014-Bags-39

The campaign’s creative director, Stuart Vevers, contrasts photos shot by Steven Meisel against photos of New York City’s High Line park from Joel Sternfeld’s “Landscape With Path” series. Vevers’ main goal for the campaign was to represent the brand’s ongoing evolution into a company known for more than its handbags. “It was important that it felt true to the spirit of the new Coach girl, but even more importantly was for people to sense a change. This is a…

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